Introduction
Here’s the truth: most offers don’t fail because the service is bad. They fail because they solve the wrong problem. When you sell an advanced solution to an audience still stuck at the basics, they don’t get it. Basic problems need basic solutions, and advanced problems need advanced solutions, and in this blog, we are going to discuss the same how to learn to pivot your solution across the right audience.
The result? Confusion, low conversions, wasted energy.
The Problem Priority Matrix helps you see exactly where your offer sits in the market. Every industry has three layers of problems. The closer your offer is to the primary problems, the bigger the market and the easier the conversions. The higher up you go, the smaller the market, and the harder the sale.
What Are the 3 Layers of the Problem Priority Map
Primary Problems → Affect Everyone
These are the survival-level issues. Big, repeatable, obvious, urgent.
Coaches: “I need new international clients”
Service founders: “Relevant Leads aren’t coming in”
Local businesses: “A Lot Of People yet don’t know we exist”
SaaS Founders: “I waste too much time on manual tasks”
Indie film producers: “From where can I increase the revenue of my current assets?”
This is where the largest demand lives. Offers here connect fast, but ticket sizes are usually lower.
Secondary Problems → Affect Fewer People
Once the basics are solved, new struggles show up.
Coaches: “I want consistent international clients and renewals, not one-offs”
Service founders: “I need a predictable lead pipeline”
Local businesses: “I want steady foot traffic year-round”
SaaS Founders: “I need team-wide adoption, not just one user”
Indie film producers: “I want distribution beyond my country/region”
This layer attracts a smaller but more stable audience. Offers here can be mid-ticket and build strong loyalty if delivered well.
Third-Level Problems → High Ticket, High Expectations
These are advanced challenges. The market is smaller, but the problems are real. Customers here are mature; they’ve been in the game for a while. They don’t look for surface-level solutions. They expect depth, expertise, and polish.
Coaches: “I want to scale from 6 to 7 figures”
Service founders: “I need a compliance-only funnel for healthcare clients”
Local businesses: “I want to franchise”
SaaS Founders: “I want AI-driven personalisation at scale”
Indie film producers: “I want global distribution rights”
If your product isn’t strong enough, this audience will walk away instantly. If it is, you can command high-ticket prices
What Are The Trade-Offs Between Layers
Each layer comes with its own trade-offs:
Primary problems → Huge market, easier conversions, lower ticket sizes. Great for building mass brands.
Secondary problems → Smaller market, tougher conversions, mid-ticket offers. Strong for building authority and loyalty.
Third-level problems → Tiny market, hardest conversions, high-ticket potential. Works only if your product truly delivers depth.
Knowing these trade-offs helps you decide where to play.
Why Offers Miss the Mark
It’s simple. If you sell a third-level solution to an audience still stuck at the primary layer, they won’t buy.
A coach sells a “scale to 7 figures” program, while most of the audience is still asking, “How do I get my first client?”
A restaurant promotes “exclusive wine pairings” while locals are thinking, “Is the food good and affordable?”
Wrong layer. Wrong message. No conversions.
Your 3-Step Reflection
Ask the core question. “What problem does someone need to solve before they need the solution I’m offering?”
If there’s an answer → you are solving a secondary problem. Now ask: Is your product mature enough to meet the expectations of that audience? If not, it won’t convert.
If there’s no answer → you’re solving a primary problem. That’s the sweet spot with mass demand where you can build a larger brand.
Check the trade-offs. Are you comfortable with the market size, ticket size, and maturity level of the buyers in that layer?
Decide on your play. Choose whether you want mass traction, mid-level authority, or a high-ticket niche, and make sure your offer matches it.
The Real Question
That’s where clarity lives, in knowing which problem you solve and whether your offer truly matches the market.
So ask yourself: Which layer of the Problem Priority Map are you solving today, and does your solution meet the expectations of that market?
Align it, share it, and build around it. The next milestone is yours to reach.
And if you’re ready to take the first step, click here to contact our team. This could be the start of your own transformation story.
